Greek Tourism Posters audiovisual work · Georgios Katsos with director and animator Nikos ZappasSt. George Lycabettus, Athens · 12 April 2022
Documented project recordA realised GNTO cultural-tourism commission combining an experiential exhibition curated by Archaeopolis with two audiovisual works: a seven-part journey through Greek tourism posters and a separate animated film on gastronomy in the ancient Greek world.
Greek National Tourism Organisation (GNTO)
Archaeopolis contribution
Archaeopolis and Georgios Katsos were officially credited with the curation of the symposium’s experiential exhibition. The installation accompanied the first GNTO symposium ‘Greece, the Land of Wellbeing’, which connected sustainable hospitality with Greek food and culture.
Georgios Katsos developed the concept and creative direction of the Greek Tourism Posters audiovisual work and undertook its historical research. The poster material was selected jointly by Georgios Katsos and Nikos Zappas; Zappas directed and animated the archive into a moving visual narrative.
Structured in seven chronological films, the work follows the changing image of Greece across the decades: 1929–1939, 1940–1949, 1950–1959, 1960–1969, 1970–1979, 1980–1989 and 1990–1999. Seen together, the films form a visual history of how landscape, antiquity, hospitality, modernity and national identity were communicated to international audiences.
Rather than treating the posters as isolated graphic objects, the installation placed them inside a living cultural narrative. A century of tourism imagery became evidence of changing aspirations: from early archaeological and landscape symbolism to the colour, photography and lifestyle language of late twentieth-century destination branding.
The commission linked this audiovisual archive with reconstructed material culture and the wider experiential exhibition. This expanded the symposium beyond conference discussion, giving visitors a physical and cinematic encounter with the relationship between tourism, gastronomy, heritage and the ways Greece has imagined itself for the world.
A second film developed for the same GNTO event focused on the gastronomy of the ancient Greek world. Georgios Katsos contributed to the work with Nikos Zappas; the public YouTube record identifies it as an animated film by Zappas for GNTO. Together, the film and the experiential exhibition connected ancient food culture with the symposium’s wider discussion of hospitality, wellbeing and cultural tourism.
The official event programme records the St. George Lycabettus venue, the welcome by GNTO President Angela Gerekou, participation by the Ministry of Tourism and the explicit credit ‘Experiential exhibition curation: Archaeopolis – Georgios Katsos’. The full seven-film work is preserved below as a public playlist.
Primary visual record
A separate animated film developed by Georgios Katsos with Nikos Zappas for the same GNTO symposium, presenting the food culture of the ancient Greek world within the event’s wider themes of hospitality, wellbeing and cultural tourism.
Complete audiovisual work · 7 films
Seven films trace the changing visual language of Greek tourism posters from 1929 to 1999.
Evidence register
Each case brings together official sources, contemporary coverage and the Archaeopolis project archive, with the origin of every record stated clearly.
Official event programme
Official event report
Complete audiovisual work
Ancient Greek gastronomy animated film
Creative-role confirmation