Brand activationEditorial selectionCompleted / confirmed held
Loewe x Paula's Ibiza takes over Nammos Beach
Loewe extended Paula's Ibiza across Nammos Beach for the season, connecting resort product, physical branding and the beach-club guest journey.
- Date
- Summer 2025 · through 5 October
- Place
- Nammos Beach and Nammos Village
Psarou, Mykonos - Access
- Venue-based seasonal activation
- Organiser
- Loewe & Nammos ↗
VERIFICATIONCompleted / confirmed held
Last checked 2026-09-15
PUBLIC SOURCEVogue 2025 European pop-up guide
Open source record ↗Editorial lens
Experience-production note
The threshold is met because the brand moved beyond a standalone retail display and entered the hospitality environment. Product, beach setting and guest touchpoints functioned as a continuous seasonal identity.
- Brand activation
- Spatial design
- Hospitality experience
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