Brand activationExternal eventCompleted / confirmed held
Missoni Resort Club at Cali Mykonos
Missoni's first Greek Resort Club transformed Cali's 130-metre infinity pool and private beach through Aegean-blue zigzags, textiles and a capsule retail layer.
- Date
- Summer 2025 · launched June
- Place
- Cali Mykonos
Kalafati, Mykonos - Access
- Hotel guests and limited outside-guest access
- Organiser
- Missoni & Cali Mykonos ↗
VERIFICATIONCompleted / confirmed held
Last checked 2026-09-15
PUBLIC SOURCEOfficial Missoni Resort Club record
Open source record ↗Editorial lens
Experience-production note
This is a full hospitality transformation rather than logo placement. Furniture, umbrellas, towels, beach access and boutique product carry one design system across the guest's movement through the resort.
- Brand activation
- Spatial design
- Hospitality experience
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